Burger King partnered with EA Sports to create a secret character called Rey Mo, coached by the king, for the boxing game Fight Night 3. I was tasked with drawing a few tattoo's for him, one of which was later used as the King Games logo for the X-Box 360 games.
Client: Burger King
Agency: Crispin Porter + Bogusky
Role: Illustration
Programs: Photoshop, Pen, Paper
Released: 11.2005
Video
Rey Mo
Sketches
