CP+B's first project with Volkswagen had consumers building their own GTI online then watching a custom test drive film based on that configuration. If they went back and changed the configuration they'd get a different film. Because of the sites popularity we rolled the configurator out across all the VW models calling it VW Features.
Client: Volkswagen
Agency: Crispin Porter + Bogusky
Role: Art Director
Programs: Photoshop
Released: 03/2007
GTI MkV
Jetta
Rabbit
